Which is more important; Landing Pages or Homepages?

a landing page is basically a web page designed for lead conversion

So, the topic of landing pages is popular right now.

There are homepages also mentioned. Business, organizations, and brands need these terms.

But how are they created? Does it differ from the homepage? 

We’ll answer all these questions in this blog. Continue reading if you’re considering web design or web development services. It’s different from a home page.

Now, Understanding landing pages and home pages in detail is necessary. 

What are landing pages?

Ads may direct you to a separate page. If you landed on a certain website. 

As a result, a landing page is basically a web page designed for lead conversion. 

So, lead capture pages are pages that promote a call to action, or CTA. 

This marketing strategy will improve your search engine ranking. Each campaign should have a landing page. 

There are no links or navigation buttons on the landing page. That’s not how websites work. The only options available will be conversions, no signups, purchases, registrations, etc.

What does a home page do?

Homepages are the first pages of a website. On these pages, you will find the company’s name. 

In addition,  the homepage of your website gives visitors information about your organization and its services.

An attractive homepage attracts potential customers. That’s why it’s important. Show your company’s phone number and links to all your pages.

Comparison of landing pages and home pages

Landing pages need to make an offer to visitors to convert them to customers.

1. Intention or objective

Basically, Every visitor to your homepage has a different goal.

  • Customers or prospects may be interested in a company’s history. Some might be concerned with pricing. With navigation bars and links, users can find what they need.
  • Landing pages need to make an offer to visitors to convert them to customers.
  • Whenever your customers interact with your promotional link, they go to your post-click landing page.
  • However, your post-click landing page only has to contain information that visitors need to make a decision about whether to take up the offer.

2. Linking to websites

One goal of landing pages is conversion. However, it is expected that home pages will wear more than one hat.

  • Normally, homepages have some kind of navigation bar at the top. In the footer, you may also have social media links. You can keep this list of links on your site to help your visitors find what they need.
  • These sites should not be linked from your landing page. Your primary goal is to keep your visitors on your landing page to convert, so avoid these distractions.
  • Additionally,  you can display your social network follower count on the landing page or include a navigation bar to direct users to the relevant part of your landing page.
  • If you want to open a link in a new window, use the lightbox function or open the page in a new tab. You increase your chances of conversions by minimizing the number of options on your landing pages.

3. Click-through-to-action

This type of page encourages visitors to take action.

  • Make your call to action compelling.
  • It’s fine to use home pages as landing pages, since they are mostly resources.
  • In addition, visitors should be drawn to a landing page visually and linguistically.

Which is better?

There must be a clear and concise message on the landing page.

Focus is everything.  The homepage of your website is full of data, links, and sources. Ensure customers can find information on your site.

  • There must be a clear and concise message on the landing page. 
  • In order to generate leads, phone calls, signups, or online conversations, a website must attract visitors and convert them into customers. 
  • It’s clear what to do on the homepage.
  • The purpose of landing pages in PPC and other digital advertising is to track conversions.

In conclusion

We covered what landing pages are, what their purpose is, and why they are different from homepages. Now, we drive traffic and measure results. We help you design, develop, and maintain your website.

We are happy to help. Visit shinyribbons.com.

By Ekta Manhas

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