05
Jul
Pay Per Click is not always to blame when leads don't convert. Pay per Click may need to be upped for external reasons. Clients rarely see it that way, however. PPC managers aren't always aware of what happens when a visitor becomes a lead, they don't realize. Getting Leads to Convert Using Pay-per-Click Services There are several reasons why PPC leads don't convert 1. Marketing and sales communication gap In organizations, marketing and sales rarely interact. Lead conversion issues lead to one or more issues that result in failed lead conversions, leading to the blame game. Marketing generates leads, and…